Friday, 15 January 2010

Kerrang! Front Cover Textual Analysis'


  • Cover Image - There are 4 people appearing on the cover age each from different bands (My Chemical Romance, Bullet for my valentine, Avenged Sevenfold and Blink 182) which overlap the "Kerrang!" masthead at the top as if to imply "There is so much we can barely fit it on the page". This represents value for money along with the rest of the content on the cover, as well as appealing to fans of each band.

  • Price Label - Unlike Q magazine's price label, it isn't hidden away in the corner, which could indicate less reason to hide the price of £2.20 as it is much cheaper than Q magazine (it's a weekly magazine, rather than monthly). The cheaper price is less likely to put readers off from buying it.

  • Cover lines - The cover lines with band names appearing in the magazine are central to the page, indicating they are one of the main focuses to draw readers in. The names themselves alternate colours (white/yellow-gold) to both separate the bands and contrast in colour to make each one stand out. There are red star graphics that separate bands on the same line as well as provide a source of attraction - stars having connotations with fame and people of interest. The words "Starring:" and "And more..." have red backgrounds to make them stand out, emphasizing "look at what's in our magazine" and for the "And more..." part is self explanatory, it's a boast about the amount of content within the magazine. Further down the page to the right there is larger white font text with a red background - "PLUS!" - which shouts out to the reader that there is lots more to see inside. As before, the band names here are separated by red stars and white/yellow colour. In terms of these cover lines, they consist of lots of band names to attempt to satisfy all possible audiences and draw people in. 

  • Colours - The colours on this magazine naturally reflect that of a rock audience, being very dark; mostly black with splashes of yellow and red colour (and of course in the pictures).  Gold has connotations with money, fame, riches etc and so could indicate the magazine is worth a lot for a cheap price tag.

  • Graphics - There are three round graphics which look like stickers on the magazine, indicating further content. The "sticker" with "Everything you need to know!" on it has "need" in red to suggest to the reader that it is imperative they buy this magazine. The "sticker" with "NEW interviews" on it has "NEW" in a larger font than "interviews" to advertise that Kerrang! is up to date has things that you perhaps haven't seen yet. It is also white font that contrasts against a red background to draw attention. The final "sticker" is larger than the rest of them, indicating it's importance in comparison. "HOT" is coloured in a fire-like colouring to emphasize just how important and "cool" the posters are. The number "5" is also  bigger than the rest of the font to emphasize the value for money you are getting. The red edges are also made to look like the content is a so "hot" it's burning.
  • Headline/Banner - The headline incorporates a large sticker graphic with very large font for "50" which indicates this is the main draw of the magazine as well as it's importance and value for money. It also is white and stands out on the red background. The other part of the headline has slightly smaller font and is in a gold which is lighter than the other gold/yellow colours appearing on the page and stands out as the main draw to the magazine. 

  • Masthead - The mast head is onomatopoeia for the sound a guitar makes when strums, which immediately suits its music orientated audience. It also is bold white with scuffs and cracks effects on the text as if it was broken by the volume of some music. This could indicate that the magazine is for those interested in loud rock music.

  • Kerrang! is published by the Bauer Media Group, just like Q (perhaps cornering the market with different audiences and genres).

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