The magazine that I decided to analyse first was called ‘etc.’
The masthead’s font gives the impression that its intended audience are those in education, training or careers, simply down to the fact that it says these exact words. However, this is shortened to “etc” in order to not detract from the style and put people off. We can tell that the magazine will be informative because:
· The “24” in the circle on the masthead implies there is a 24 hour feed of information within the magazine.
· There are words like “careers”, “work”, “Uni” and “lesson within the cover lines and headline which are all related to education.
The headline “Alcohol – A Chemistry Lesson” is within a bright green graphic made to look like a sign held by a little water droplet man. Along with the size of the text (Bigger than the cover lines) this makes the headline stand out and indicate to the reader that this is the main story of importance for them to read. This also anchors the magazine and sets the theme for the graphic on the front. The graphics consist of bubbles, pipes, a heart, a fan, pressure gauges/dials etc. – all these relate to science and indeed Chemistry, the main story within the magazine.
The cover lines are white placed on a blue background (rectangular graphic) to make them stand out to the reader. However, they are not over-done as to draw too much attention away from the main headline.
There are lots of brightly coloured graphics in the layout and seems to appeal more to younger readers, with lots of little water droplet characters with faces gracing the front of the magazine. The black background adorned with lots of vibrant greens yellows reds and blues livens up the front of the magazine and makes what could be an uninteresting magazine about education appealing and accessible.
At the bottom, there is the web address and issue details in plain white, as to not overpower the rest of the page and at the top is a discreet logo and a quirky “3 quid a pop” price tag.
The masthead’s font gives the impression that its intended audience are those in education, training or careers, simply down to the fact that it says these exact words. However, this is shortened to “etc” in order to not detract from the style and put people off. We can tell that the magazine will be informative because:
· The “24” in the circle on the masthead implies there is a 24 hour feed of information within the magazine.
· There are words like “careers”, “work”, “Uni” and “lesson within the cover lines and headline which are all related to education.
The headline “Alcohol – A Chemistry Lesson” is within a bright green graphic made to look like a sign held by a little water droplet man. Along with the size of the text (Bigger than the cover lines) this makes the headline stand out and indicate to the reader that this is the main story of importance for them to read. This also anchors the magazine and sets the theme for the graphic on the front. The graphics consist of bubbles, pipes, a heart, a fan, pressure gauges/dials etc. – all these relate to science and indeed Chemistry, the main story within the magazine.
The cover lines are white placed on a blue background (rectangular graphic) to make them stand out to the reader. However, they are not over-done as to draw too much attention away from the main headline.
There are lots of brightly coloured graphics in the layout and seems to appeal more to younger readers, with lots of little water droplet characters with faces gracing the front of the magazine. The black background adorned with lots of vibrant greens yellows reds and blues livens up the front of the magazine and makes what could be an uninteresting magazine about education appealing and accessible.
At the bottom, there is the web address and issue details in plain white, as to not overpower the rest of the page and at the top is a discreet logo and a quirky “3 quid a pop” price tag.
A good textual analysis and a good start to your blog - well done
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