The second magazine I decided to analyze was called "First Car"
The masthead is bold, capitalized and stands out against a black background. Unusually, though it does draw a reader in, it takes up less space than the Headline and so fades into the background. This is because the headline makes use of bright yellow with bold black and capitalized text along with the same style text as the headline for the smaller text present in the headline. This use of colour in the headline detracts from the Masthead; this could be because the content of the story inside "The Inbetweeners interview" is more likely to draw readers in than "First Car".
The background image (and more obviously, “First Car”) indicates that the magazine is designed for a young target audience from 17 years old onwards. The image consists of 4 young men (the Inbetweeners) standing around a car (prop) with mismatching colour door to the rest of the car; remaining consistent to the theme of "First Car".
At the top of the page, there is a small, thin strapline with bold black writing standing out against a white backdrop. These all summarize what will be in the magazine as well as potentially drawing people in. The prospect of winning something "Competitions", things associated with the younger generation "Games & Gadgets" and those looking for their first car "Advice & Tips" "New & Used Cars" all fall into their target audience's interests. As well at this, the tagline more explicitly indicates a young, motorist audience ("The magazine for young drivers")
The cover lines are in bright yellow to stand out against an otherwise busy layout and background, with slightly smaller white plain font for the captions beneath them. This draws the reader in then enables them to read further into what it's about if they so wish.
There is a large black banner at the bottom complimented by rounded off images which make this looks like a photographic negative strip complete with developed photos. The cover lines beneath the images keep to the same colour scheme as the headline (black with a yellow background) and have captions below them relevant to the image and cover line.
The magazine front page consistently highlights pages numbers of the stories and articles of interest which makes the magazine easily accessible for a stereotypically lazy teenager/early twenties man. The magazine also makes an attempt at being trendy and with the times as the image, headlines and tagline being diagonally rotated/tilted a little to conform to a new artistic style.
The masthead is bold, capitalized and stands out against a black background. Unusually, though it does draw a reader in, it takes up less space than the Headline and so fades into the background. This is because the headline makes use of bright yellow with bold black and capitalized text along with the same style text as the headline for the smaller text present in the headline. This use of colour in the headline detracts from the Masthead; this could be because the content of the story inside "The Inbetweeners interview" is more likely to draw readers in than "First Car".
The background image (and more obviously, “First Car”) indicates that the magazine is designed for a young target audience from 17 years old onwards. The image consists of 4 young men (the Inbetweeners) standing around a car (prop) with mismatching colour door to the rest of the car; remaining consistent to the theme of "First Car".
At the top of the page, there is a small, thin strapline with bold black writing standing out against a white backdrop. These all summarize what will be in the magazine as well as potentially drawing people in. The prospect of winning something "Competitions", things associated with the younger generation "Games & Gadgets" and those looking for their first car "Advice & Tips" "New & Used Cars" all fall into their target audience's interests. As well at this, the tagline more explicitly indicates a young, motorist audience ("The magazine for young drivers")
The cover lines are in bright yellow to stand out against an otherwise busy layout and background, with slightly smaller white plain font for the captions beneath them. This draws the reader in then enables them to read further into what it's about if they so wish.
There is a large black banner at the bottom complimented by rounded off images which make this looks like a photographic negative strip complete with developed photos. The cover lines beneath the images keep to the same colour scheme as the headline (black with a yellow background) and have captions below them relevant to the image and cover line.
The magazine front page consistently highlights pages numbers of the stories and articles of interest which makes the magazine easily accessible for a stereotypically lazy teenager/early twenties man. The magazine also makes an attempt at being trendy and with the times as the image, headlines and tagline being diagonally rotated/tilted a little to conform to a new artistic style.
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